Welcome to Heartland Eye Care, where your vision and eye health is important to us. We take great pride in providing you with the best eye care with personal attention from our staff and doctor. We pride ourselves on that one on one, caring approach so that you get the best diagnoses and set of glasses or contacts in the heartland and beyond.

We accept almost most major insurance plans, medical and vision, allowing us to provide all things eye care, from routine vision examinations to emergency medical eye examinations to yearly diabetic eye examinations.

Our staff is outstanding and our opticians are fully licensed and can help you find and fit the perfect frame to match your fashion and lifestyle. We offer the latest in eyewear fashions, including top name brands such as Kate Spade, Bebe, Fossil, Tommy Hilfiger, WileyX, Nike Adobe and much more.

Please give us a call (573-760-1300) to schedule an appointment.


Having a comprehensive dilated eye exam is one of the best things you can do to make sure that you’re seeing the best you can and that you’re keeping your eyes healthy.  Millions of people have problems with their vision every year. Some of these problems can cause permanent vision loss and even blindness, while others are common problems that can be easily corrected with glasses or contact lenses.


Dr. Lype has all the latest frames and contacts to choose from, not only will you see better, you’ll look better.